ST. PAUL, MN – The Minnesota Super Bowl Host Committee (MNSBHC) today announced the results of an Economic Impact Report, calculating the impact of visitors and events over a 10-day period from January 26 – February 4, 2018, celebrating Super Bowl LII.  More than $450 million was spent in Minnesota by visitors, companies hosting events, and the broadcast and operations teams who executed one of the world’s largest sporting events.  Adjusted for ‘displaced tourism,’ Super Bowl LII brought with it more than $370 million in net new spending to Minnesota, its businesses, and its tax rolls – spending that would not have happened in Minnesota but for the Super Bowl.

 

Among the highlights of the report:

    • The Economic Impact is nearly $50 million higher than initial estimates, driven by an estimated $179 million in local game, broadcast, and event hosting expenditures – higher than previous Super Bowls.

    • SBLII visitors spent an average of $608 per day in MSP.  Typical tourism spending averages about $124 per day.

    • Record demand for hotel rooms and record numbers of passengers and planes at MSP all contributed to putting Super Bowl LII amongst the best-performing games for the host community.

    • The new spending and income generated by SBLII resulted in incremental state & local tax receipts of over $32 million.

    • The lasting legacy of hosting the Super Bowl can already be felt - meeting and convention leads are up 30%, and more than $5.5 million was directly invested in our communities by the Legacy Fund.

 

“Minnesota promised the ‘Bold North’ for the Super Bowl, and we delivered,” said Governor Mark Dayton. “I thank the football fans who traveled to Minnesota to enjoy the big game, our fabulous U.S. Bank Stadium, and everything else that makes Minnesota so exceptional. I also thank the thousands of law enforcement officers and volunteers who made the event such a success. Super Bowl LII left a lasting, positive impact on Minnesota’s economy, small businesses, and communities.”

“The Super Bowl was more than a one-day game, it was an opportunity to leave a lasting legacy in our communities, and a positive impact on our local economy in an otherwise slow time of year,” said Maureen Bausch, CEO of the MNSBHC.  “The added benefit of hosting the Super Bowl was to make our market a destination for tourists and business travelers for years to come; of those who were visiting Minnesota for the first time for Super Bowl, more than 83% said they plan to return.  When the eyes of the world were on us, the Bold North shone brightly.”

 

More than 1 million visits were made by locals and travelers alike to Super Bowl LIVE, the free and open to the public fan festival held for 10 days leading up to Super Bowl LII, one of the world’s most watched sporting events.